Sellotape® Zero Plastic: The Sticky, Sustainable Saviour of Festive Wrapping

Generous gifts, moreish mince pies and stuffed stockings: some aspects of the holiday season never change.

The same is as true for your festive wrapping. Whether you have all your presents prepared well in advance – or frantically finish your holiday wrapping into the early morning – everyone wraps in their own way.

With Sellotape® Zero Plastic, we understand that the way you wrap won’t change this holiday season; but the message behind your festive wrapping will. This is because Sellotape® is adapting the nation’s favourite tape to offer a plastic-free alternative – giving all of us at home, school, or even in the office, the chance to wrap sustainably.

This holiday season, we are looking at the past, present and future of Sellotape® to show you why our plant-based alternative is the saviour of festive wrapping – all without needing to be Scrooge.

Past: Sellotape® History

For more than 80 years, Sellotape® has been a popular household name. With humble beginnings in West London in the 1930s, Sellotape® was originally created by applying natural rubber resin to cellophane film.

Since the creation of Original Golden Tape, Sellotape® has been at the heart of British culture. From helping people celebrate life’s precious moments through gift wrapping to sticking windowpanes throughout The Blitz – Sellotape® has a brought people together for decades.

The sticky tape’s reputation became so ingrained in society that the word ‘Sellotape’ even made its own entry into the Oxford English Dictionary in 1980. The popularity of this sticky tape has continued growing from strength to strength, with Sellotape® claiming the ‘Superbrands Most Trusted Brand’ award in recent years.

Present: Sellotape® Zero Plastic

At Sellotape®, we want to continue helping you show family and friends how much you care through festive wrapping. With Sellotape® Zero Plastic’s excellent adhesion, you can show loved ones how much you care about them, as well as the environment.

Here’s how you can be a part of this:

• Sellotape® Zero Plastic is proud to be plant-based: The film of the tape is produced from wood pulp whilst the adhesive on the film is based on natural rubber extracted from rubber trees.

• Packaging is 100% recycled: The central core of the tape roll and its packaging are produced from recycled cardboard.

• Packaging is recyclable: Sellotape® Zero Plastic’s packaging and central core can be put into the recycling bin.

Future: Your Sustainable Sticky Tape

It’s safe to say that festive wrapping is here to stay, and so is the way you wrap. Whether you continue to wrap presents early or at the last minute, Sellotape® is here for all your gift-wrapping needs.

With Sellotape® Zero Plastic, you have opportunity to stick sustainably. This anti-tangle, easy-to-tear tape allows you to wrap in a way which shows that you care about the person receiving your gift and the environment.

Click here to discover how you can be a part of sustainable sticking this holiday season with Sellotape® Zero Plastic.

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